First Community Bank (2006-2008)
Created while I was working at The Ads Group llc. The bank needed brand awareness in Winston-Salem. Primarily a bank located in West Virginia we were tasked with North Carolina operations. Our campaign quickly was put into motion and we started with in store and newspaper marketing. The marketing ran in english media and spanish media.
Created while I was working at The Ads Group llc. The bank needed brand awareness in Winston-Salem. Primarily a bank located in West Virginia we were tasked with North Carolina operations. Our campaign quickly was put into motion and we started with in store and newspaper marketing. The marketing ran in english media and spanish media.
"More Ways To Put You First" was the line developed that jump-started the whole campaign.
Even adding the you to first community banks logo for a period of time.
Even adding the you to first community banks logo for a period of time.
The Commercial Kick Starts phase 2 of the campaign by actually using the banks workforce to play roles in how the bank was perfect for small loans. (1/3 commercials) Story boards designed and written, produced and directed by milk productions We also took this as an opportunity to take some hi-res photographs for our print marketing.
Part of the print campaign focusing on the aspects of shared checking accounts.
Bus raps on the city buses through out Winston-Salem
One of the billboards for the small loan aspect of FCB.
The Ads worked and a year later we were doing ad work for grand openings throughout the Triad.
This was a grand opening flyer placed in the existing banks with drawing to win a
50 inch plasma tv (based off of the TV loan ad)
50 inch plasma tv (based off of the TV loan ad)